Not an image to suggest the author has just violently murdered one of their characters...

So, so true !!!  Thank you Nimue 🙂

The difference between a great author and a lousy one often isn’t to do with how well they can conform to genre expectations. It’s about the kinds of readers they are. Someone who has read a lot of books, who is passionate about books, and writing, and language is likely to write a good book no matter where they go, or why. Authors who are not themselves readers, tend to re-invent the wheel because they don’t know they’ve just written something obvious and clichéd. They tend to know less about how to structure and pace a book, how to create character, or mood. As in all things, you learn by doing, but there’s a lot to be learned by reading other people.

via Flouting genre rules – JHP Fiction.